What's the difference between keywords and tags?

Here’s a helpful way to think about how to label with keywords and tags:

Keywords = high-level (broad context)

Tags = low-level (specific context)

Keyword Examples

Keywords are the high-level labeling convention. Only Canto administrators can create new keywords, but contributors are able to add keywords to files.

Keywords are best used to classify a broad group of digital assets. Since Canto will automatically organize assets by their file type, there’s no need to use keywords to distinguish different types of media (i.e. images from videos). Because keywords are a higher level in the hierarchical structure, you’ll want to use fewer keywords than tags on an asset.

Applying keywords can denote the content found in media files or the purpose of a digital asset. Here are some examples:

– Locations: Landmarks, Buildings, Environments
– Objects: Products, Stock Art
– Notable People
– Template: Presentations, Adobe CC Designs
– Campaign/Project: Marketing Campaign, Sales Collateral
– Themes: Travel, Lifestyle, Seasonal

The keywords “Landmark”, “Lifestyle”, and “Travel” are used to describe the different contexts of the image.

Tag Examples

Tags are the low-level labeling convention. Any Canto admin or contributor can create tags and add them to files. Think of tags as a way of “supporting” keywords – they provide details that the keywords don’t convey, so it’s handy to use them together. While it’s a smart practice to limit the number of available keywords to use, tags should be used more liberally to best describe the details of an asset.

For example:

Keyword type: Location
Tags: names of landmarks (“state park”, “monument”), names of buildings (“state capitol”, “Coit Tower”), names of environments (“rainforest”, “arctic”)

Keyword type: Template
Tags: titles of blank documents (“employee contract”, “NDA”), Adobe CC designs (“infographic”, “flyer”, “poster”)

Keyword type: Themes
Tags: names of travel destinations (“Barcelona”, “Thailand”), names of seasons (“Summer”, “Christmas”), lifestyle descriptors (“healthy”, “green”, “surf culture”)

The tags provide a more thorough description of the image and support the context provided by the keywords.